Tara Madijanon, Owner

Tara was born and raised on the lovely island of Oahu. Her love for doing hair became evident shortly after graduating high school in 1997. After several years in the industry, she decided to combine her love of hair styling with her love of animals and began styling and grooming dogs for a many years. Although, she loved the dog grooming business, Tara realized she really missed interacting with her “human” clients. So she decided to open her own salon and spa business, Desire, in 2009. She says her favorite part of her job is enhancing the beauty that people already withhold. She specializes in waxing, nails and hair color and particularly loves the Redken line of color. She strives to stay current on all the newest trends and looks; therefore she receives continuous education year after year. She is very proud of her talented team and looks forward to meeting new clients each day.

Fay Calvo

Fay graduated from Hollywood Beauty College in 1999 for cosmetology (license #BEO-13411), and she has been in the beauty industry since 1997. Starting off as a receptionist, she found her love for the business, which encouraged her to become more creative. After graduating cosmetology school, she worked as a stylist and an Artec Educator for J.C. Penney salon in Washington State. She also won Paul Mitchell hair shows in her district. Since the closing of the store in Hawaii, she has worked in different salons on the island, but DESIRE is where she says she belongs and is able to do her best. She loves to create art in hair, whether it is for special events or just to make someone feel special with a new look.

Edward ("Ed") Perez

Ed graduated from Hawaii Institute of Hair Design and has been a Hairstylist for 12 years. His specialties are cut and coloring (color specialist). He can create all sorts of looks, ranging from a precision, classical haircut to a trendy, rock star look to up-dos and pageants. In addition to being a hairstylist, Ed has been a Personal Trainer for 20 years and also a Massage Therapist for 15 years. He specializes in massages for the back, neck and shoulders using the following massage modalities: Swedish, deep tissue, Shiatsu and sports. He has been married for 20 years and has two boys, ages 19 and 14. In his spare time, he likes to workout and run with his dogs.

Jennie Honda

Jennie graduated in 2005 from the International School of Beauty and Esthetics in Honolulu, Hawaii. In order to stay current & knowledgeable in this ever changing beauty industry, she has furthered her education by attending classes in Hawaii. She has been an Esthetician for 5 years. She is trained in European facials, microdermabrasion, chemical peels, full body waxing and makeup artistry, but her specialty is Brazilian waxing. She says she feels truly blessed for all the wonderful things in her life: a career that she loves, getting to work with amazing professionals, her awesome clientele, and great friends and family. This September, she is getting married to a great man named James. She says she looks forward to this new chapter in her life of becoming a wife and hopefully sometime in the future, a mom.

Michelle De La Cruz

Michelle graduated in 2003 from the International School of Beauty & Esthetics in Honolulu, Hawaii. To further her education and keep up with the growth of the skincare industry, she also attended annual conventions & seminars held by the IECSC. She has been an Esthetician for 7 years, and although she is trained in European facials, microdermabrasion treatments, chemical peels, full body waxing & make-up application, her true passion & specialties are her facial treatments. "Everyone deserves to feel beautiful and pampered and I am happy to be a part of that," says Michelle. She has been married since 2002, and she and her husband have a beautiful 3yr. old daughter named Asia. She says, "motherhood has certainly changed my perspective on life, it's opened my eyes to what is really important in life, such as: family, friendship & laughter." She also says that since becoming a parent, the saying 'don't sweat the small stuff' has never made more sense. She is truly grateful that she gets to do what she loves and also for the love and life that she has at home.

Melissa Gomez

Melissa was born and raised in the heart of Honolulu. She is a HCC graduate, and has been a licensed cosmetologist since 2003. Her strong interest in cosmetology led her back to school at the International School of Beauty and Esthetics in 2006, where she discovered her passion for eyelash extensions. With attention to detail, a patient hand, and an eye for design, her work is second to none.

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Desire Staff